CRM Architecture
End-to-end design of HubSpot, Salesforce, and SAP CX ecosystems for unified customer data.
AI & Data Intelligence
Predictive models, GenAI integration, and AI-powered customer insights built on governed data.
MDM & Data Governance
Identity resolution, master data management, and enterprise data quality using Reltio and Informatica.
ETL & Integration
Real-time data pipelines, API frameworks, and cloud-native integrations across enterprise platforms.
about me
Expert in CRM, AI Data Strategy & Enterprise Architecture
- CRM & MarTech
- AI & Data
I design and deliver enterprise CRM ecosystems that connect marketing, sales, and service on a single, trusted customer data foundation. My work spans multi-platform CRM architecture, API integration frameworks, marketing automation, and customer lifecycle management — across HubSpot, Salesforce, SAP CX, and Adobe Experience Manager.
I help organisations embed artificial intelligence into their customer data infrastructure — from predictive models and generative AI integrations to real-time personalisation engines. My focus is on building AI capabilities on top of clean, governed, well-architected data so that results are reliable, scalable, and production-ready.
CRM & MarTech Architecture
End-to-end design of CRM ecosystems using HubSpot, Salesforce, Service Now and SAP CX — with full API integration, OAuth/SSO, and customer lifecycle strategy built in.
AI-Powered Data Strategy
Building the data foundations and AI layers that enable predictive customer intelligence — from governed pipelines to deployed models in production CRM environments.
MDM & Data Governance
Designing master data management programs and governance frameworks that create one trusted, complete view of every customer across the enterprise.
best services
Consulting Services Built Around Your Customer Data
01.
CRM & MarTech Architecture
End-to-end design and delivery of enterprise CRM ecosystems. I architect multi-platform environments using HubSpot, Salesforce, SAP CX, and AEM — including API integration frameworks, OAuth and SSO authentication, workflow automation, and customer lifecycle management that serves marketing, sales, and service teams.
02.
AI-Augmented CRM & Data Intelligence
I embed AI directly into your CRM and customer data workflows. This includes predictive lead scoring, GenAI-powered customer insights, churn prediction models, next-best-action engines, and LLM-assisted data quality operations — all built on governed, reliable data infrastructure.
03.
Data Governance & MDM Strategy
Building enterprise governance frameworks and master data management programs using Reltio, Informatica MDM, TIBCO EBX, and SAP MDG. I design identity resolution architectures, golden record creation processes, data quality rules, and lineage tracking programs that scale across the organisation.
04.
ETL Pipeline & Data Integration
Designing and delivering robust ETL pipelines and data integration architectures using Informatica PowerCenter, Talend, MuleSoft, and Apache Kafka. I specialise in real-time data sync, schema transformation, and cloud-native integration frameworks that keep CRM and enterprise systems in sync.
CRM Architecture
Master Data Management
Data Governance & Data Quality
Cloud Data Platforms
real testimonials
What Clients Say About Working With Me
“Anil brought strategic clarity to a project that had been stuck for months. His understanding of CRM architecture, master data management, and how AI fits into the customer data picture is exceptional. He doesn’t just advise — he designs, delivers, and makes sure the team can sustain it long after the engagement ends.”
Taylor Green,
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CRM architecture, AI data strategy, and MDM
My blog
Latest Insights & Research
Practical, experience-driven thinking on enterprise CRM architecture, AI in customer data, MDM strategy, and data governance — written for practitioners and decision-makers alike.