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What I Do

Introduce Best
Services for Business

CRM & MarTech Architecture

End-to-end design and delivery of enterprise CRM ecosystems — HubSpot, Salesforce, SAP CX, and Adobe AEM — with full API integration, OAuth/SSO, workflow automation, and customer lifecycle architecture built for scale.

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AI Data Strategy & Intelligence

Designing AI data strategies and predictive intelligence capabilities — lead scoring, churn prediction, next-best-action engines, and GenAI integration — built on governed, reliable customer data from your CRM and MDM platforms.

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Data Governance & MDM

Enterprise governance frameworks and master data management programs using Reltio, Informatica MDM, TIBCO EBX, and SAP MDG — creating one trusted, complete, and compliant view of your customer data across the organisation.

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ETL & Data Integration

Designing and delivering reliable ETL pipelines and data integration architectures using Informatica, MuleSoft, Talend, and Apache Kafka — keeping your CRM, MDM, analytics, and operational systems continuously and accurately in sync.

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AI Data Infrastructure Advisory

Architecting the data infrastructure layer that makes enterprise AI reliable in production — feature stores, ML data pipelines, vector databases, and AI-ready CRM and MDM integrations on Azure, AWS, and Databricks.

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Data Modernisation Strategy

Designing and leading enterprise data modernisation programmes — migrating legacy data warehouses and ETL systems to cloud-native platforms, designing data lakehouse architectures, and delivering data mesh frameworks on Azure, AWS, and GCP.

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Customer Data Architecture

Designing unified customer data architectures and CDP implementations — Salesforce Data Cloud, Adobe Real-Time CDP, Microsoft Customer Insights, and Segment — unifying customer profiles across CRM, marketing, e-commerce, and service platforms.

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Data Privacy Architecture

Embedding GDPR and CCPA compliance into your data systems by design — consent management architecture, data retention automation, right-to-erasure implementation, and personal data mapping across CRM, MDM, and customer data platforms.

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About Me

Grow Your Data Capabilities With
an Architect Who Has Done the Work

I am Anil Kalia — an independent Customer Data Architect and Solutions Consultant with 15 years of enterprise delivery experience. I work with growing mid-market businesses, enterprise data teams, and technology leaders who need senior-level architectural thinking and hands-on delivery capability in the same person.

My consulting practice is built on a simple belief — the best data architecture is one that solves real business problems, gets adopted by real teams, and continues to deliver value long after the engagement ends. Every service I offer is designed with that principle at its core.

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How It Works

A Simple, Structured Path
to Better Data Architecture

01
Discovery & Assessment

I assess before I recommend, so every proposal is grounded in your specific context rather than a generic solution.

02
Architecture Design & Roadmap

I design the target-state architecture for your specific challenge — whether that is a CRM ecosystem, an MDM framework, a cloud data platform

03
Delivery, Integration & Enablement

I lead or support delivery of the architecture — building integrations, configuring platforms, establishing governance standards, and enabling your team to own and evolve the system going forward.

01
Onsite Optimization

We help improve website content so visitors clearly understand how it relates to their search

02
Keyword Research

We select themed keywords based on user-intent to solidify rankings based on what users searches

03
Link Building

We help improve website content so visitors clearly understand how it relates to their search

01
CRM & MarTech Architecture

Multi-platform CRM design across HubSpot, Salesforce, and SAP CX.

02
AI Data Strategy & Intelligence

Predictive models, GenAI integration, and customer intelligence systems.

03
Data Governance & MDM

Master data management and enterprise governance using Reltio and Informatica.

04
ETL & Data Integration

Reliable data pipelines using Informatica, MuleSoft, Talend, and Kafka.

05
Data Modernisation Strategy

Cloud migration, data lakehouse design, and legacy platform transformation.

06
Data Privacy Architecture

GDPR compliance architecture, consent management, and privacy by design.

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